swatson /

Personal information

Full Name

Steve Watson

AIGA Information

Position

Brand Experience Director

AIGA Bio

Steve Watson is a founding partner and Co-Creative Director of Turnstyle, a multidisciplinary design studio located in Ballard. He grew up in Boston, Massachusetts, in a family whose motto was: “If you can say something that might be funny, you should go for it.” Humor is trumped only by using “the good typography” as the foundation of Steve’s design approach. Beyond a passion for typography, Steve’s secret talent is eating copious amounts of cheese with seemingly no ill effects on his digestive system.

Steve’s work has been honored by a variety of publications and organizations, including the AIGA, Communication Arts, Coupe, The British Design and Art Directors’ Club, Graphis, HOW, The One Show, Print, STEP, The Society of Publication Designers, and the Type Directors’ Club.

His branding and design experience includes work for DRY Soda Co., G.E., Microsoft, Reebok, Russell Investments, Steelcase, Teague, and Washington Mutual.

Steve has given guest lectures at the AIGA Salt Lake City chapter, Design Madison, SVC, Cornish College of the Arts, and Seattle Central Community College. He has also participated as a mentor for graphic design students at Shoreline Community College. Prior to co-founding Turnstyle, Steve worked as a Creative Director for The Leonhardt Group (now Fitch) and for The Van Dyke Company. He holds a BFA in Graphic Design from Brigham Young University and lives in Ballard with his wife, daughter, and son.