The Lunch Box @ Nordstrom /

Join us at a different local studio each month for The Lunch Box. Break away from your desk to visit an amazing studio and listen to local design leaders present original perspectives that will inspire, shift or interrupt your relationship with the design space. After the presentation there will be a chance to ask questions and pick the brains of some of Seattle's brightest design minds.

Our July lunch will be hosted by Nordstrom who will discuss:

Purpose Versus Positioning: Staying True to Your Brand & Customer in an Evolving Landscape
A company’s positioning is about all about the brand. A company’s purpose is about the customer. A company’s positioning limits its creative team. A company’s purpose empowers it.

At Nordstrom, the customer is everything. As the world changes—and our customers along with it—we need to continuously ask ourselves what we can do to make our customers feel good, which will in turn make them want to return for more experiences with us. With over 50,000 employees and a business that continues to grow each year, how do we stay the course? By having a coherent set of values that goes beyond the superficial, and by providing all of our employees with the tools to express those values in a way that is relevant to our customers and to the culture at large.

Presenter
Pia Hunter—Vice President of Creative
Pia Hunter has been Nordstrom's VP of Creative since 2009. Prior to joining Nordstrom, Pia ran her own agency in NYC, Project, Inc., which created non-traditional, experiential branding for style-drivenbrands such as Nike, LVMH, L'Oreal, the CFDA, and Charlotte Ronson. Before launching the agency, Pia consulted on brand creation projects for LVMH/Parfums Givenchy, Coty, P&G, Lancome, and L'Oreal, after spending five years atBadger Worldwide Advertising serving as Art Director and Packaging Designer for brands such as Shiseido, Armani A|X, Calvin Klein, and Hot Sox. Pia kicked off her creative career working for jewelry designer Robert Lee Morris, where she learned all aspects of the business, including product design, art direction, retail, VM, and PR, before going on to run the company’s in-house creative studio. She lives in Seattle with her husband and three children.

About Nordstrom
An unerring eye for what's next in fashion. A relentless drive to exceed expectations. For more than 100 years, Nordstrom has worked to deliver the best possible shopping experience, helping customers possess style—not just buy fashion.

Nordstrom, Inc. is a leading fashion specialty retailer offering compelling clothing, shoes and accessories for men, women and children. Since 1901, we've been committed to providing our customers with the best possible service—and to improving it every day.

Details
Arrive at Nordstrom at 11:50am for a catered lunch and beverage. Listen to insanely bright design professionals and meet a few new folks in the process. Once registered, we'll send a follow up email with lunch menu options, including vegetarian, gluten-free and health-conscious options. AIGA members must show their membership card at check-in.

Follow @aigaseattle and #LunchBox.

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The Lunch Box identity was designed by Tyler Engman.